Google Analytics Annotations – ed.Context

Make your standard Google Analytics reports speak to you by adding valuable context information. ed.Context annotations help you to better understand and interpret what you see.
Relevant context makes a difference.

Add permanent report annotations to Google Analytics and greatly improve report readability.

Install the Chrome extension and get immediate access to public data such as Google search engine or product updates as well as global holidays and other. The public data set is regularly updated by e-dynamics. Using the public data requires no registration and no payment information!

Sign-up for an account and add your own custom events. Your custom annotations will be shown in the Google Analytics reports alongside the public data set.
Simply start the sign-up process for ed.Context from within the Chrome extension. Select the plan of your choice and start a free trial.

✓ Custom Report Annotations
For maximum flexibility, you can easily add any context data using an adaptable web form.

✓ Define your own categories
Group annotations in predefined and custom categories. Select the categories to display in the ed.Context Chrome extension. Changes you make to the categories selected updates the report view immediately.

✓ Google Spreadsheets Integration
Add Google Spreadsheets as a source and automatically import context data from your existing or new Google spreadsheets. The Google Spreadsheet integration can be self-configured within the ed.Context backend, no programming required.

✓ Google Tag Manager Integration
Integrate your Google Tag Manager containers and display their publication messages directly in Google Analytics 4 reports.

✓ Automate, manage and organize context data - professionally
The ed.Context Chrome extension brings context data alive within GA4. The powerful ed.Context backend lets you automate, manage and organize your context data.

ed.Context makes context data available where and when you need it. No search for lists, no queries to colleagues.

With ed.Context you can answer questions like the following directly from within the Google Analytics 4 report interface.

• Orders dropped significantly on July 18th. Were there issues with the payment solution on that date?
• When did we send out the E-Mail campaign “outdoor fitness” to which recipients?
• When did we update the product detail pages for running shoes?
• When was our Mobile-App in version 4.7 released?

To answer these types of questions you need to have your context data at hand when looking at your GA4 reports. The information is available within your organization but is typically not accessible when you work in the analytics tool. ed.Context closes this gap by making your context data accessible at the right time and place.

ed.Context provides fully automated data connections to a continuously growing number of third-party systems.

Organize your context data in custom categories to control the annotations shown in a specific analytics property. The ed.Context service helps you to stay on top of your data pipelines.

ed.Context is the professional solution to capture, automate, organize, and display event data for Google Analytics. ed.Context is not another data silo. Through its Google Cloud Platform connector, you can make the entire data set available to your Google Cloud environment.

ed.Context is fully GDPR compliant, professionally managed and hosted in an international cloud platform. The ed.Context service is based on a service level agreement.