Wholeheartedly

Harness your buying power and make every purchase count!

The Wholeheartedly browser extension gives you instant insights into how businesses score on key metrics like sustainability, racial justice, and LGBTQ+ equality—right as you browse the web. Just tap the Wholeheartedly heart in your browser toolbar and learn how brands support their workers, communities, and the planet.

🌍 Find Businesses Leading the Way
Explore brands making strides toward a sustainable future while championing gender, racial, and LGBTQ+ equality. We also call out whether businesses are large corporations, small businesses, or minority-owned, helping you support the local and independent businesses that matter most.

💡 How It Works
We gather data from trusted advocacy groups and nonprofits like the Human Rights Campaign, As You Sow, and B Lab. See how a business stacks up right from your browser, and dig deeper into scores at our site.

⛔ Avoid Amazon and Build a No-Amazon Streak
Ready to shop small or support alternatives? Track your progress and celebrate your streak as you avoid shopping at Amazon.

🏪 Support Small and Local Businesses
Looking to shop small? Wholeheartedly highlights small and minority-owned businesses to make it easy for you to direct your dollars where they’ll have the most impact.

✨ Our Mission
We believe your choices matter. By supporting small and top-scoring businesses while ditching low-performers, you send a clear message: sustainability, equality, and community-driven business aren’t optional—they’re essential for success.